DATABASE MARKETING COUNSEL

STRATEGY & CREATIVITY FROM MARKETING INFORMATION

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NEW Service for the UK Travel Industry

CLICK HERE TO REQUEST YOUR FREE COPY OF 'THE MARKETING DATABASE' E-BOOK BY MICHAEL COLLINS

DOES YOUR MARKETING MEASURE UP?

Can you.....

Transform low performance customers into top performers....

....Deliver more revenue opportunities and increase average order values....

....Reduce marketing inefficiencies and measure marketing success....

....Manage discounting and know the effect on the bottom line....

....Grow new business and increase market potential?

DMC is a specialist, objective consultancy, providing advice and direction on developing the data-driven strategies to help you achieve these business objectives in a smarter way.

We will help you determine your data strategy and our expert consultants will audit your current data, recommend any enhancements and source external information where required.

We will determine segmentation to optimise the effect of your marketing communications and execute analysis to identify the “nuggets of business opportunity” inherent within your company data.

DMC provides actionable consultancy, helping companies both large and small become data driven enterprises. Through assisting clients to release the inherent value locked away in their data we deliver knowledge within the enterprise, optimised profitability, efficiency and customer satisfaction, ROI evaluation and contribution to the business case for investment.

Working in advisory and implementation roles, we work in close collaboration with clients by understanding their business drivers and information needs.

Contact us now for a free initial consultation when you can learn more about how we can help you identify business opportunities: info@dmcounsel.co.uk

Maximise business benefits from data

You may already have in-house data that could provide an understanding of current or prospective customers, but can't quantify their current and long-term value to the company or understand their product-purchasing habits? Our Business Opportunity Assessment™ will release the inherent value locked away in your data and provide the answers.

Increase growth, effectiveness & market share

Need to provide return on investment views to assist in marketing planning and business case creation? A subtle yet effective combination of database strategy, analytics and market research MarketGEM™ has been developed with in excess of fifty years’ combined skill and experience in the sourcing, management and analysis of marketing information.

Do you need a product, branch or campaign perspective?

Or, if you are a retail or a mail order operation our SalesFloor CRM™ can deliver insight into product performance and supply chain, promotions and channels of distribution. Do you know the true cost to your customer relationships of being out of stock? Can you apply your customers' purchase decision criteria to maximise profitability?