The Consortium recognised the need and invested in the development of a corporate strategy to extract the most value from its in-house systems. Exploiting the knowledge contained within these systems was essential in the delivery of business growth and provision of the right products and services, at the right time and at the right price for its customers.

This successful strategy was deployed in a phased implementation covering:

• Full data audit and appraisal of systems data and recommendations for its enhancement and

• Scoping of business potential showing the value of fusing disparate data from within the business with external market information to deliver quantifiable revenue opportunities (delivered using our proven methodology: Business Opportunity Assessment™)

• Business requirement definition for technology to support the strategy, leveraging existing systems and providing recommendations as appropriate

• Implementation of marketing database, combining customer and transaction data providing for detailed sales and marketing analysis which is refreshed on daily basis

• Provision of training for business users in terms of use-of-data and querying and for IT in the technical support of the solution

The Sagent technology chosen to support the development of the marketing database, data query, analysis and delivery of web-based information was provided by Group 1 Software. The Sagent end-to-end solution was ideally suited to the task with end-users quoting “how easy it is to use”. 

The marketing database delivers readily accessible summary and detailed information to business users on demand covering all areas of the sales and marketing, including: 

• Identification of key performers: customers, products and suppliers

• Customer segmentation in terms of recency, frequency and value

• Analysis and management of volume breaks and discounting structures.

Business benefits

"Our implementation was fully supported .... from initial scoping, database set-up, and training, through to ‘go-live’ and beyond. Very good technical and marketing knowledge from our consultants has put us in a strong position to translate valuable data into business benefits"

Neil Jones - Project Manager, The Consortium

"We are no longer shooting in the dark and consequently we are confident that improved decision making will result in very significant project payback"

Robert Stafford - Finance Director, The Consortium