What we do

Contact us now for a free initial consultation when you can learn more about how we can help you identify business opportunities: info@dmcounsel.co.uk

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Strategic planning

Data Sources and Applications

Data audit & analysis

Appraisal of current data - What is its value to the strategy?

Data “health check”

Data diagnostics

Requirements for enhancement and augmentation

Segmentation & Profiling

Building “communities” and implementing dynamics of reactive segmentation   

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Marketing/systems translation

Data structures

Business data rules & integrity

Functionality and tools for data manipulation

Requirements for analysis

Preparing the “requirements specification” - the blueprint for CRM

Management of implementation

Work with technical partners or with the client’s incumbent bureau service providers

Provide project management & support resources

Monitor the pilot programme and prepare for roll-out 

Software selection and Development

Proven methodologies for supplier selection

Project management

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Selection of data providers

Proven methodology for selection of suppliers for data enhancement, cleansing and augmentation for both consumer and business-to-business data 

Data due diligence

Supporting merger and acquisition projects

Providing input for investors

Project & Facilities management

Appraisal of resources

Recommendations made and selection process managed

Data driven contact – operational CRM

Roles of the distribution channel/dealer network

Triggers and actions

Contact media

List acquisition

Proposition

The basis for dialogue

Dynamic delivery (website)

Methods of measurement

Pilot & roll out

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Data Analysis for Marketing Decisions – Analytical CRM

Analysis of relationships in data from disparate sources to:

Explore the knowledge content of large volumes of data,

Discover patterns which would normally remain hidden within that data, and

Generate highly focused data sets, which correspond precisely to a defined business requirement or opportunity

Ring-fenced fixed price consultancy/analysis service products.

Experience demonstrates that many of today's companies are still failing to exploit the value of the information they hold. Most organisations still rely on paper-based reports as a primary means of information delivery. With management packs, compiled from an assortment of legacy system reports and re-keyed data, providing disjointed and low value information, it is hardly surprising that management doesn’t feel well served.
Sure, the programmed reports every month provide headline numbers so that management can review business performance, but couldn’t the company be doing better? 
Imagine how much more effective the organisation would be if it could:

• Quantify customers' current and long-term value to the company

• Identify niche customer segments, providing the potential for more effective communications and promotions

• Understand product purchasing habits, leading to the development of new sales propositions.

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From a management perspective would the company benefit from taking a fresh look to identify:

Where the areas for improvement and increased effectiveness are?

Why the company is performing the way it does?

What is happening that isn't known about? 

Isn’t it about time that management received a piece of information that made them sit up and say "Really?" 

Are you exploiting the full value of your customer information?

Many organisations have the data in-house that could provide a deeper understanding of current and prospective customers. 

Our consultancy services assist clients to release the inherent value locked away in their data, and the development of data-driven, customer-focused business strategies designed to optimise profitability, revenue, and customer satisfaction.

The objective is to consolidate all service interactions, loyalty initiatives, customer communications and transactions through all possible contact media, in order to build an in-depth understanding of the customer.

Imagine how much more effective your organisation would be if it could:

• Quantify customers’ current and long-term value to the company 

• Identify niche customer segments, providing potential for improved communications and promotions 

• Understand product-purchasing habits, leading to development of new sales propositions 

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Would you benefit from actionable information?

We enable our clients to evaluate their customers, understand the profiles of communities with regard to frequency and value of transaction; apply retention tactics; and address issues of recruitment and prospect conversion. 

Our experience of leading edge analytics technology enables rapid discovery of valuable insights into how and why a business performs in the way it does and apply this knowledge to shape future success.

From a customer perspective we determine:

• Identify niche customer segments, providing the potential for more effective communications and promotions

• Understand product purchasing habits, leading to the development of new sales propositions.

• Duration of custom 

• Number of enquiries, cries for help or complaint  

• Frequency of business 

• Types of product or services  

• Preferred channels of communication 

From this newfound understanding, clients are able to tune services to meet customer needs. The result being customers that feel valued, will likely spend more and be increasingly loyal.

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Business Opportunity Assessment™ 

Designed to exploit the full value of our clients’ data. We will:

• Assimilate business processes

• Audit and appraise client’s data

• Explore and analyse the data, by applying train-of-thought processes

• Discover latent trends or segments

• Deliver a comprehensive consultative document, detailing the undertaking in adequate detail for opportunities to be acted upon so that business could benefit immediately from the project.

SalesFloor CRM™ 

Designed for retailers and mail order operations, SalesFloor CRM™ uses all aspects of information with regard to customers (if available), products, channels, branches and promotions, as well as supply chain and logistics. As with all of our methods we will start with understanding business processes and an audit and appraisal of the client’s data. 

However our analysis will encompass, as appropriate, delivery of insight into customer preferences, product combinations (market basket analysis), the implications of stock problems on both sales revenue and customer relationships, the impact of campaign activity and competition.

We will deliver a comprehensive consultative document, the detail from which can then be used to:

• Discover latent trends or segments to support CRM initiatives

• Provide insight into the opportunities that will benefit the business

• Help establish key performance indicators for measuring return on investment

• Establish potential “hotspots” that can be addressed as part of the ongoing plan.

The outcome can be used to drive buying, catalogue design or layout, merchandising, promotions, display, advertising and customer service, by providing actual real case-in-point examples of profile, segmentation and behaviour from the current customer base and product range within a short-term, ring-fenced project that combines consultancy with intuitive data analysis to provide actionable direction.

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MarketGEM™ 

Which of these business imperatives is

uppermost in your mind?

Knowing more about your customers?

Protection against churn?

Business growth?

Improving customer service?

Opportunities for cross sell and up sell?

Whether you tick one or all of them, sound data and analysis lie at the heart of the solution.

MarketGEM™ provides a new hybrid tool for your marketing armoury.

A subtle yet effective combination of database strategy, analytics and market research has been developed with in excess of fifty years’ combined skill and experience in the sourcing, management and analysis of marketing information.

How does it work?

With a sound understanding of your business processes we will merge information from customer and transactional databases within your operation with that from specially selected external data sources to provide a new level of qualification and profiling. 

Using this enhanced information to determine the target subjects, we will acquire published or syndicated research or undertake bespoke market research to add dimensions to the customer profiles, fusing the outcome into a comprehensive data universe that describes your market, your products, your channels and your customers.

We will then explore and analyse the data, by applying train-of-thought processes and discovery of latent trends or segments to address the agreed business imperatives, delivering actionable direction so that your business can benefit immediately.

Read Michael Collins's article on data fusion  

Want to know more about MarketGEM™

Whether marketing business-to-business or business-to-consumer a ring-fenced MarketGEM™ project will offer you fixed price insight into your customer base and prospect pool and provide return on investment views that can help in marketing planning and business case creation.