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Sources and Applications
audit & analysis
Appraisal of current data - What is its value to the strategy?
Requirements for enhancement and augmentation
“communities” and implementing dynamics of reactive segmentation
data rules & integrity
and tools for data manipulation
Requirements for analysis
Preparing the “requirements specification” - the blueprint for CRM
with technical partners or with the client’s incumbent bureau service
project management & support resources
Monitor the pilot programme and prepare for roll-out
selection and Development
methodologies for supplier selection
of data providers
Proven methodology for selection of suppliers for data enhancement, cleansing and augmentation for both consumer and business-to-business data
merger and acquisition projects
input for investors
& Facilities management
Appraisal of resources
made and selection process managed
driven contact – operational CRM
of the distribution channel/dealer network
basis for dialogue
Dynamic delivery (website)
Methods of measurement
& roll out
Analysis for Marketing Decisions – Analytical CRM
of relationships in data from
disparate sources to:
the knowledge content of large volumes of data,
patterns which would normally remain hidden within that data, and
highly focused data sets, which correspond precisely to a defined
business requirement or opportunity
Ring-fenced fixed price consultancy/analysis service products.
Experience demonstrates that many of today's companies are still failing to exploit the value of the information they hold. Most organisations still rely on paper-based reports as a primary means of information delivery. With management packs, compiled from an assortment of legacy system reports and re-keyed data, providing disjointed and low value information, it is hardly surprising that management doesn’t feel well served.
From a management perspective would the company benefit from taking a fresh look to identify:
The objective is to consolidate all service interactions, loyalty initiatives, customer communications and transactions through all possible contact media, in order to build an in-depth understanding of the customer.
Would you benefit from actionable information?
From this newfound understanding, clients are able to tune services to meet customer needs. The result being customers that feel valued, will likely spend more and be increasingly loyal.
Designed for retailers and mail order operations, SalesFloor CRM™ uses all aspects of information with regard to customers (if available), products, channels, branches and promotions, as well as supply chain and logistics. As with all of our methods we will start with understanding business processes and an audit and appraisal of the client’s data.
However our analysis will encompass, as appropriate, delivery of insight into customer preferences, product combinations (market basket analysis), the implications of stock problems on both sales revenue and customer relationships, the impact of campaign activity and competition.
We will deliver a comprehensive consultative document, the detail from which can then be used to:
outcome can be used to drive buying, catalogue design or layout, merchandising,
promotions, display, advertising and customer service, by providing
actual real case-in-point examples of profile, segmentation and
behaviour from the current customer base and product range within a
short-term, ring-fenced project that combines consultancy with intuitive
data analysis to provide actionable direction.
of these business imperatives is
in your mind?
Knowing more about your
Improving customer service?
Opportunities for cross sell and up sell?
you tick one or all of them, sound data and analysis lie at the heart of
provides a new hybrid tool for your marketing armoury.
A subtle yet effective combination of database strategy, analytics and market research has been developed with in excess of fifty years’ combined skill and experience in the sourcing, management and analysis of marketing information.
does it work?
a sound understanding of your business processes we will merge
information from customer and transactional databases within your
operation with that from specially selected external data sources to
provide a new level of qualification and profiling.
this enhanced information to determine the target subjects, we will
acquire published or syndicated research or undertake bespoke market
research to add dimensions to the customer profiles, fusing the outcome
into a comprehensive data universe that describes your market, your
products, your channels and your customers.
We will then explore and analyse the data, by applying train-of-thought processes and discovery of latent trends or segments to address the agreed business imperatives, delivering actionable direction so that your business can benefit immediately.
marketing business-to-business or business-to-consumer a ring-fenced MarketGEM™
project will offer you fixed price insight into your customer base and
prospect pool and provide return on investment views that can help in
marketing planning and business case creation.
Key to success of the project is the delivery of rapid results, thus ensuring that clients can take advantage of the opportunities at the best possible time. The ability to load and combine diverse data sets from our systems into a single knowledge base and then to explore, assess and analyse its content in rapid time is essential to supporting the method.
required an expert who was in a position to advise us on the use
of information and information gathering techniques with a view to
enhancing existing and new relationships.
Darryn Robinson, United-Leasing.co.uk
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