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Privacy
Policy
Partners Information
Drivers Ltd are our chosen
partner for all aspects
of technology, data
warehousing and specialist analytics.
Working
closely together, we ensure that clients receive the right mix of
marketing and technical expertise to achieve their business goals.
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The
Origins of DMC
DMC
was originally established in 1989 as part of The SML Group, one of the
pioneers of data-driven marketing in the UK, with Michael Collins as
Managing Director.
In
1991, DMC broke away from the group and was established as an independent
direct marketing consultancy by Michael Collins who remains as
managing consultant.
Since
its inception, services have been provided to more than 120 clients in
the UK, Europe and North America, split almost exactly business and
consumer, in most sectors.
Michael
Collins BA(Hons), DipM, MCIM,
FIDM, MInstD
Managing
Consultant
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29
years in management (19 years in marketing agencies and
consultancies)
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Business
graduate, Chartered Marketer and diploma member of the Chartered
Institute of Marketing
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Fellow
of the Institute of Direct Marketing and accredited IDM consultant
& trainer
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Member
of the Institute of Directors
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Past
member of the American Direct Marketing Association International
Council
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Named
recipient of UK & USA industry awards including first award to a
UK company of the US DMA's Gold Mailbox and the first Direct
Response Innovations Award
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Internationally
acknowledged lecturer and writer on database marketing; most
recently:
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Visiting
lecturer: The IDM Diploma Course, Kings College, London (2002)
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Co-author
and presenter IDM “21st Century Database Marketing”
Course (2001-03)
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Author
of “Using Marketing Databases” in e-Business Fundamentals,
published by Routledge, New York & London,2003
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Lecturer,
School of Management, Brunel University, London, (2002-present)
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A
management consultant with understanding of the IT issues
Career
Details
Following
marketing management roles in the UK Music Industry, Lighting Industry and Car Rental & Leasing
Michael joined Systems Market Link - the acknowledged pioneer of UK
database marketing. Michael has been a named member of the SML team
winning awards for innovative database marketing both in UK and USA. He
was a main board director of the SML Group 1988-91and Managing Director
of DMC within that group; thereafter he established DMC as a specialist
independent database-marketing consultancy.
Key skills:
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Data-driven
marketing and sales
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Knowledge
management
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Data
strategies
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Customer
relationship management
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Profiling & segmentation
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Business process analysis & engineering
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Data quality & integrity issues
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Data protection
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Consumer
and business-to-business markets
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Extensive
experience in cross-functional and multi-national data strategies,
structure and application
An
internationally acknowledged consultant, trainer and writer on database
marketing. He has delivered his seminars across Europe, North America
and the Far East and lectures at Brunel University, London. He is author
of 'Using Marketing Databases' in 'eBusiness Fundamentals' (Routledge,
New York and London, 2003) and many business journal articles on the use
of data in marketing and sales.
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